2010

Conjoint

In developing and in pricing products, you face tough decisions. Chamberlain can help you make sure those decisions are profitable by using conjoint analysis.

There are different approaches to conjoint, but all share a common underlying goal: to have customers make decisions like those they would face in the marketplace to allow us to understand their preferences. Conjoint is especially well suited to answer the following types of questions:

What features do customers want most in my new product?
What is the optimal price for my product?
What price premium comes from my brand alone?

Chamberlain has been conducting conjoint studies for years. We have experience with the three traditional forms of conjoint analysis:

Rating or ranking-based conjoint
Choice-based conjoint (CBC)
Adaptive conjoint analysis (ACA)